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Upgrading to WordPress 2.5 - Step 3 - RNW SEO Optimiser

WordPress is an extremely powerful application, but it was developed to deliver blog capabilities, not Search Engine Optimized (SEO) web pages.

This plugin addresses WordPress’s SEO shortcoming. It interacts with the templates provided with the RNW System, and delivers conditional SEO behaviour based on values you define on the SEO Options page, and in SEO custom field on individual pages and posts.

This plugin addresses WordPress’s SEO shortcoming in the following ways:

  • It allows you to use SEO tags to insert or modify ? on a per-post or per-page basis:
  • The page Title
  • A Description metatag
  • A Keywords metatag
  • A tagline in the Footer.
  • The plugin also allows you to set site-wide SEO tags which will be used if you do not set SEO tags for specific pages.
  • It also allows you to insert additional Meta tags - either on a site-wide, or per-post/page basis.
  • Finally, while not SEO related, it allows you to redefine the page CSS - probably just used to redefine the header image - so you can have custom-looking Post, Page and Category pages.

This template interacts with the RNW-WordPress templates in the following way:

  • If there are SEO tags set for a specific page/post, these are used in preference to the site SEO tags.
  • However, if there is no page-specific SEO tag defined, the values defined on the Site Settings will be used:
  • Title tags defined on the options page are inserted in front of the default post or page title.
  • A footer tagline is created from the footer ‘pre-text’ plus site keyword. This tagline is hyperlinked with the site URL, which means all site pages provide a link back to the main page.

For WordPress 2.5, an enhanced version of the plugin has been created. One particular feature will help with entering SEO fields:

To overcome the clumsiness of adding individual Custom Fields, the Quick SEO Tags section has been added to this plugin to help make adding multiple SEO tags to each page/post a quicker and relatively painless process:

PageOptions

If you don’t like this Quick SEO section, then simply check off the checkbox on the Options page.

A quick check of the meta tags confirms that the this is working as required.