I picked up a copy of Who Love Money yesterday, and quickly read through the book. As I expected - an easy read, and yet with lots of useful tips on how to successfully approach affiliate marketing.

The authors - Kyle and Carson - run the WealthyAffiliates membership site. They are also the co-authors of two other useful Internet Marketing ebooks, Beating Adwords, and Inside The List. And once again, they’ve released a quality product. I wasn’t really surprised. I have been a member of WealthyAffiliates for several months, and rate it as the best value membership site I have ever belonged to. For $29.99/month, you get access to tools, tutorials, and a very active forum. The forums has a wealth of information - where Kyle, Carson, Travis Sago (Bum Marketing), and several other super affiliates help out with tips and even hand-hold members through their campaigns.

But - back to Who Loves Money.

It has several sections - some specific to Kyle and Carson’s specialty - affiliate marketing - but others that will be useful for those creating niche sites.

Key to being successful as an affiliate marketer is conducting effective research prior to launching a campaign. Pretty much the same for setting up niche content sites. Kyle and Carson refer to this as Niche Hunting. Their sources for niche ideas are equally useful for anybody creating niche sites - as the key message is finding out what’s hot and being searched for. You may have seen some of the ideas before, but I like the way Kyle and Carson explain how they use these sources. If you can develop their mindset, you’re surely going to be a more effective marketer.

As to be expected - standard affiliate marketing issues are covered - Clickbank, keywords, webpage (landing pages) design - plus there are some low-cost traffic suggestions (useful for any sphere of Internet Marketing).

Overall opinion.

They don’t over hype the opportunities by promising instantaneous wealth while you sit around doing nothing - as many marketers do. But they do provide many practical - and several low cost - techniques to getting started and becoming effective and profitable as an affiliate marketer. This is actually a feature of the book - they’re giving you several techniques that don’t require that you buy more tools before your can get started. In fact in the WealthyAffiliates forum Kyle and Carson are continually advising to avoid chasing after the next ‘killer technique’, and rather to focus on the fundamentals of good marketing.

Is it a comprehensive, step-by-step guide covering all aspects of affiliate marketing? No. They don’t give you spreadsheets, checklists, multiple screenshots walking you through the basics of setting up Adwords. I think they expect you to get Beating Adwords if you want a pure Adwords guide. They also don’t guide the total newbie through signing up for Commission Junction, and several other affiliate networks. For me the important parts of the book are the niche hunting, and the pragmatic, low-cost/ low-key approach that Kyle and Carson recommend to systematically build a wealthy internet business.

During the launch week, you can get Who Loves Money at a $10 discount, and of course there is an 8 week money-back guarantee if you don’t think it is good value. So - why not check it out right now. If you really want the full benefit from Kyle and Carson’s skills, why not sign up for the WealthyAffiliates as well - as one ClickBank sale a month should cover your monthly membership - and you will gain access to a wealth of practical, money-making advice and tools.