“The purpose of a business, is to create a customer.”
Peter Drucker
“You know your marketing is effective when selling is supurfluous.”
Peter Drucker
“Most businesses see the a customer as an opportunity to get a sale. We look at a sale as an opportunity to gain a customer…
Dan Kennedy
Three simple quotes, but very profound.
- Without customers - no matter how smart you are or how good your products are - and you don’t have a business.
- The better your marketing, the less ‘hard-selling’ you have to do.
- And finally, think lifetime value of a customer, instead of the sales value of a single transaction.
Three key principles I try to keep in mind while wrestling with the day-to-day issues of growing RapidNicheWebsites.com.