What is a niche? A niche fills an unmet customer need. Niches are at the heart of every successful industry, business, product, or service. Niche marketing is the opposite of mass (general) marketing. It targets specific people with specialized needs. Niches build industries, businesses, and jobs. Having a niche is the only way to eliminate competition…

Every week, tens of thousands of new people and organizations are jumping onto the Internet bandwagon. How can you ensure that you will be found, and better yet, stand out as unique among this rapidly swelling crowd…

Do you know how many people jump on the “Internet marketing bandwagon” each year? I don’t know the exact number either but it must be thousands. The competition is getting bigger and bigger. But WHY? Because everyone heard there’s money to be made in Internet marketing…

If you have ever taken Marketing 101 then you’ll have heard of the old marketing adage : “Find a need and fill it” - that’s what “Niche Marketing” is all about. Finding a “focussed” group of people, with a specialized interest, eager to buy (The Niche) and promoting a suitable product or service to all those interested in buying it (Marketing)…